From:  Doug Huggins

Dear Friend:

If you are interested in seriously increasing your money making power in your real estate business, but don't want the traditional hassles and rejections, and I believe you are, this brand new opportunity is going to make you break out in a cold sweat!

I hope you know who I am. I've been a licensed real estate agent since 1972 and a licensed mortgage broker since 1980. I've spent years grinding out a living via "manual labor" selling real estate and originating mortgage loans.

In the summer of 1974, I had just graduated from UGA and was full of vim & vigor. I went to work for one of the "old-school" real estate companies in Atlanta. Going through their "training" program, I was taught clearly that to be successful you had to get listings. Because from listings spring prospects, and from prospects spring sales. The whole point of getting listings was not to sell the house one had listed, but to get leads to sell other houses.

One of the primary ways they taught us to get listings was to call on For Sale By Owners. As a result, my "Endless-Summer" was the summer of 1974. Endless, because I thought the rejection and feeling of failure would never end. That was my first experience calling on For Sale By Owners or FSBOs. (If you're new to the mortgage or real estate business, they are called "Fizz bows" in the trade.)

As I speak and teach around the country, I find little has changed in the last 30 years. New agents are still taught two basic things - "Farming" and calling on FSBOs.  I personally believe this is one of, if not the primary reason most newly licensed agents do not last two years in the business. The burnout rate for new agents is incredible.

What we have developed is a Complete Package. A total marketing
program for FSBOs that can either be offered as a free service or as a charged for service to FSBO Owners.

But you may be asking yourself:

Why should I be willing to give Free Marketing Assistance to a FSBO Seller?   And; how can I profit from doing this?

Well there are a number of ways for you to benefit and profit, even if you never get to list the property. And that is the best advantage of our system. We've had agents close millions in purchases and never get to sell the house the FSBO owner had for sale.

Keep in mind, less than 20% of the people who call on a particular house actually end-up purchasing that house. So, if only 20% of the callers will actually want the home on which they call; what happens to the other 80%? If you follow our system, the majority of those 80% go into your pipeline. This is why you don't need a ton of homes in the ZERO DOWN HOMES USA System in order to generate large numbers of leads.

Nationally:

• 4% of FSBO Sellers will actually sell their own home on the first try.
   

• 5% more will sell their own home
   
• 83% of FSBO Sellers will "list" their home with a real estate agent within 150 days of trying to sell their home themselves.
   
• 8% will just give up and stay where they are.
   

So Let's Look at Each Advantage of Our System in detail:

1.  Low Cost Exposure to Potential Home Buyers:

-    For around $6 to $9 for each home, you can have potential home buyers calling you directly asking for information on a home. Plus, the $9 once spent can be recycled & reused.

-    It has been our experience that you should expect 10 to 12 in-bound calls the first two weeks after securing a FSBO Listing. Then the response drops off to around 3 or 5 per week.

-    After the first "flood" of calls, the 3 to 5 per week are usually highly motivated to get a home of their own. In other words - very good prospects.

-    REMEMBER - once the signs goes up - the calls just come-in, there's very little additional work except answering the phone and converting the leads!

2.  Opportunity for multiple closings from one property 

This is the traditional reason for getting a regular listing.

As agents we all were taught, you get a listing to get prospects and to get a sale. The idea was we secure the sale of the listed property and hopefully get one or more additional sales from persons who call about the listing. However, the difference here is with the increased number of calls you will get with our system, you don't have to worry about whether or not the FSBO Listing actually sells.

3.  Opportunity to Get Listings

The reason we, as real estate agents, were taught to call on FSBO's is to get their home listed. However, in the real world that's much harder than it sounds. Most agents I talk with don't really like calling on FSBOs. FSBO Sellers tend to be defensive. They think paying a real estate commission is a waste of money. And they have a significantly higher level of sales resistance than any other market segment.

Our soft approach of offering No Cost Marketing Assistance is an easy door to get into. Sales resistance goes way down when you are offering help at no cost. Once you've established a relationship by giving something for free, it is a much easier transition to getting a listing than cold calling. 

4.  Cut out the Competition

There are agents who work very hard at driving subdivisions and neighborhoods looking for FSBOs. With our approach, the only phone numbers displayed in the yard are our toll free numbers. The FSBO Owner's number is not displayed. The patrolling agent now has to work much harder to even get the seller's phone number. 

Plus, you are already in place, providing a free or very low cost service. It is much more difficult for an outsider to get to the seller and convince them that they should list with them as opposed to listing with you as an agent. 

5.  Most of the benefits of listing without the potential risks or hassles 

     You get most of the benefits of an actual listing without having to overcome all the objections of a standard listing. That means you should be able to convert a much higher percentage of your listing calls. Because you have exclusive sign rights, and you've made it harder for a competitor to get to the seller, you've gotten most of the basic benefits of a listing. 

Plus, you have none of the legal obligations that go with an actual listing. In addition, you are in the very best position to get that listing should the seller decide to list. 

6.  No License Required

Because you are not getting a traditional listing but only offering marketing assistance, you can use unlicensed assistants to perform these duties.  You don't have to spend your valuable time calling on FSBO's, until they decide they want to actually list their home with a broker. Then, with the ground work already laid, you can move in and close the deal. 

This gives you a much better use of your unlicensed staff people. 

7.  No Experience Necessary - Start Today

     Because our program is a complete turn-key system, the "training time" is hours instead of days. A reasonably skilled person can be on the phone with a FSBO in a matter of minutes of being handed the call script.    

"But I can't stand cold-calling." 

Then don't do it. Our simple, cheap flier package left on the mail box has generated hundreds of inbound calls from FSBO Sellers. 

8.  You only need a few "FSBO Listings" to generate large amounts of income

The entire time we've been working this program, we've rarely had a loan officer or agent who had more than ten or twelve properties in the system at any one time. Most only have four to six.  

However, the vast majority of our own people and members around the country are able to close at least one or more deals per month for every one property they have in the system. 

In case you don't know, closing one or two deals per month per listing is extraordinary based on industry standards. 

9.  Entree into ALL PRICE RANGES

There are FSBOs in all price ranges. I've seen them from the 60's to over $1 Million. There are people in every price range who think they can save a buck or two trying to sell it themselves. Offering FREE No Cost Marketing Assistance is welcomed by all sellers in all price ranges.  

10. You can profit from Over Priced Listings

     As an agent, one of the hardest obstacles to overcome when listing a home is the seller who is convinced his or her home is larger, better, nicer, etc, than any other home in the area; and therefore should command a substantially higher price than any other. 

     The quandary is, do you take the listing - knowing the home is overpriced; or are you going to be honest, confront the seller about their unrealistic expectations and risk losing the listing? 

     You know what happens don't you? 

     If you take the overpriced listing and it doesn't sell, you'll eventually lose the listing and some other agent will take it over, at a lower price. Or, if you're honest about the pricing, you're just not aggressive enough. 

With our system it doesn't matter if the home is over    priced or not. 

11. If you are an agent and do get the listing, our system will increase your response 200 - 300% over your regular yard signs 

     Let's say you get the listing and you have your traditional real estate company for sale sign proudly displayed in the yard. How many calls do you realistically expect to get? 

Whatever the number I guarantee you if you use my system - you'll see an increase in response by a minimum of 200 to 300%

That's 2 or 3 times the calls your real estate company sign currently gets.  It happens every time, consistently, everywhere in the country! 

12. Proactive - Non-Sales Approach 

The first and biggest hurdle you must overcome when contacting a FSBO is their defensive posture. Confronting an angry mother bear in the presence of her cubs comes to mind for many when thinking about contacting a FSBO. If you've ever called a FSBO, representing a real estate company, there's a better than even chance they will hang-up on you. They are always on the defensive.  

But it's understandable - the moment that FSBO Sign goes up in the yard, they begin getting a stream of calls from real estate agents all offering virtually the same thing. 

Our approach of offering FREE NO Cost / No Obligation Marketing Assistance is something they haven't heard from anyone else. They may not believe you at first, but at least they will listen to you. 

13. Easily overcome sales resistance -  Simple, easy scripting gets you in the door 

We've perfected a simple script that automatically overcomes virtually every objection and makes it easy to get an appointment to talk with the seller. 

We even have simple and cheap, no-calling ways of overcoming sales resistance. 

14. Free Marketing Assistance to Builders 

     We did a simple postcard mailer to builders offering FREE Marketing of their Homes. (included with the system) Our best builder candidate had five homes in the low $400's. When he called in to ask about the program, I explained the Zero Down Homes USA Program to him and set the appointment.  

     When we met, I used our "builder script" to explain the program and how we could increase his traffic and market share at no cost to him. After 10 seconds of stunned silence, he simply asked, "Where do I sign?" 

This is the same, exact system my loan officers and real estate agents have used to create massive numbers of inbound calls from ready, willing and able home buyers.

In fact, we had so many homes in our system at one point (over 340) we began publishing our own real estate magazine.

You may not want to grow that big, but regardless of what size you want to be or how many leads you need every month to "hit your personal financial goals", this system can deliver those leads to you faster and cheaper than virtually any other program or system on the market. (The exception may be my other two marketing systems.) 

15. Work with Real Estate Investors:

The number of full and part-time real estate investors is at an all time high. Many of them, unfortunately, bought a book or home-study course from some late-night infomercial, and don't really have a clue what they are doing. There are, of course, others who are full time, professional investors. In either case, from years of personal experience, I can tell you - real estate investors are notoriously cheap and reasonably lazy. 

This is a huge, virtually untapped niche market for you to offer FREE Marketing Assistance. Instead of working with a FSBO Seller who only has one home, many investors can provide you a stream of properties for you to help get sold. 

16.  Work with Foreclosures, HUD Homes, Even Rental Properties:

Do you work with bank foreclosures, HUD Homes, or do you have access to list of Fannie/Freddie/VA foreclosures?

Have someone who is offering a home for rent, for lease, rent to own or lease purchase?

Our new for 2005 supplement, How to  Profit from Rentals, will show you how to make money offering  free marketing assistance to these landlords as well. 

17. National Exposure for your FSBOs

One of the most exciting aspects of this program is your ability to offer national exposure to your FSBO Sellers. As a member of Zero Down Homes USATM, you will be able to up load pictures, and information on as many ZDH Listings as you wish to our national website - www.zerodownhomesusa.com. 

-    On each listing you can include a property description and a link to your website and/or email; plus a contact number. 

-    This is exposure your FSBO Seller cannot get anywhere short of actually listing their home with an agent. Plus, we will not allow individuals to list their homes without going through a member.  

-    Agents, remember, there is no reason you cannot add your own listings to this site as well, to give your sellers an added benefit and one more strong reason to list with you. 

Here's what you get: 

The HUGE PROFITS Courting For Sale By Owners - Zero Down Homes USA system with: 

The FSBO System Manual & Quick Start Guide

- with step-by-step instructions that will have you up and running in a matter of days not weeks or months. 

The MEDIA Manual

We give you examples and full explanations of all of the marketing materials we used to:

• market to FSBO Seller

•  convert those sellers into marketing partners; and

•  promote those "mortgage listings" to the buying public

•  including 9 Ads, 13 Direct Mail Pieces, 6 Deliverable Pieces, 8 Special Reports

The Scripts & Presentation Manual

All the scripts and exact presentation we teach our own people to use to close well over 90% of our FSBO "listing" appointments.

This manual set contains:
- Outbound FSBO Call Scripts to FSBO Sellers & Builders
- Scripts to handle Inbound Calls from FSBO Sellers
- Scripts to handle Inbound Calls from Potential Buyers
- Hotline Scripts for - Converting FSBO Sellers
                      - Property Descriptions
                      - Leads Conversion
- Our Exclusive "AT THE DOOR" Script and Listing Presentation Script Guaranteed to convert 96% of the FSBO Sellers with whom you have an appointment. 

Audio CD's:

-   Audio CD - explaining the system and how to get started immediately

-   Audio CD - with detailed descriptions of all of the Media examples

-   Audio CD - describing the scripts and presentations 

Media/Data CD-Rom's
All the FORMS necessary to run this program
successfully - immediately.

All of the Marketing Materials, sales presentations, forms and documents included in the system are presented here in MS-Word Format for you to edit and use copyright free. All you need to do is change the name and contact information. 

License to use all Marketing Materials

as an Independent Representative of ZERO DOWN HOMES USA. 

ZERO DOWN HOMES USA Website Set-up Fee WAIVED! 

SIXTY DAY FREE TRIAL - UNLIMITED FREE ACCESS TO ZERO DOWN HOMES USA Website

After the free sixty day trial you may continue the service at the special member rate of $14.97 per month for Unlimited Access. ($29 Value)

Marketing Material CRITIQUE CERTIFICATE

Send me your marketing ideas and I'll provide you with a personal critique of those materials and make recommendations on how to improve them and increase your response. ($250 VALUE). 

Hands-On, Personal Assistance

You get a FREE One-on-One - Quick Start Maximum Income Phone Consultation with me. I regularly charge $500.00 per hour for consulting, but this is included for you at no added charge! All you have to do is call my office and schedule your FREE Consultation with me, Doug. That's a $250 Value! 

"OK, OK - All of This Sounds GREAT!
But, How Much Does The Kit Cost? 

What if I told you it cost NOTHING?  By MANY standards, that's absolutely true.  Even if you hire a local advertising copywriter (not one like me who actually knows and understands the real estate business), you'll pay, at bare minimum, a few hundred dollars to get just one sales letter campaign created.  If you hire a copywriter or consultant, you'll pay thousands. So the Kit pays for itself the very first time you do anything with it!  But more importantly, I'll give you a special, extra Guarantee... a Double Guarantee: 

This Isn't Some Ordinary Satisfaction Guarantee.
It Guarantees YOUR PROFITS. 

First, is our usual, uniform 120-DAY UNCONDITIONAL SATISFACTION GUARANTEE. It appears at the end of this letter. But beyond that, I'll add 8 more months, for a total of 12 FULL MONTHS, conditional - and here's the only condition: If, at the end of a full year from your purchase, you want a refund, just show me proof that you did something, anything, used one System or strategy, and look me in the eye (on paper) and tell me that you didn't put tens of thousands of dollars in the bank that you wouldn't have otherwise, and I'll refund every penny you paid. I guarantee you'll make at least $10,000.00 by using this Kit - or your money back. 

So I argue this Kit costs you nothing. But there is an investment. I could sell this Kit for more than $2,000.00 and still be delivering a genuine, inarguable bargain. Wouldn't you agree?

If you don't believe that, drop by some high falutin' ad agency, sit down with a couple of the "Suits", and get a quote for them to create an ad campaign or a direct-mail campaign for you. More often than not, the Armani-suited boys'll talk in thousands, if not tens of thousands of dollars...they'll prescribe advertising to match your wallet...and, more often than not, it'll be lousy to boot. They don't have a clue how to get potential purchasers to call you. 

Here, you've got stuff that absolutely works!  And the entire investment is just $447. (Plus $14 Shipping & Handling)

-   If you're in business, you know $447 doesn't buy much advertising - and it's easy to WASTE that on just one ill-fated ad or marketing "idea." 

-   If you're in real estate, your time has to produce value greater than $50 an hour for you to earn $100,000 a year - so this Kit only needs to "save" you 10 hours to pay for itself...that's just 49 minutes a month in improved productivity. Make this investment today - I guarantee you'll be very glad you did. 

Don't Miss this Opportunity to Catapult Your Production to a whole New Level!  Call - Now - and order this amazing information "already done for you" kit.

SEE OUR DOUBLE GUARANTEE BELOW 

BUT WAIT, There's More!
Order within the next 10 days and receive these Valuable FREE BONUSES for taking Rapid Action: 

TWO extremely powerful Bonus Reports 

The Incredible Advantages of Small Numbers - I hear from agents and company owners all over the country - all telling me they want to "double their production." I say, "Who cares about doubling production - I want to double my income." In this FREE Report I explain how anyone with just a minimum amount of effort can actually double their current income in the next 12 months; regardless of where you are starting from. 

SPECIAL BONUS MANUAL & AUDIO RECORDING - "Secrets of Unleashing a Six Figure Income"  In this Special Report and Bonus recording Gary Elwood and I explain how to use inexpensive technology to help you build a Six Figure Income, starting  immediately.  

SPECIAL BONUS 

Our exclusive Leads Conversion / Pre-Qual Scripts.
There's no point in making the phone ring if you can't convert the leads. With this tested and proven script, even a 12 year-old-child could convert a call-in prospect AND get most of the necessary information from the potential buyer in the process. This script alone is worth three or four times the price of the entire system. 

"So what all do I get?" 

You will Get ALL of the Following Marketing Systems and Tools: 

      1.       FSBO System Manual & Quick Start Guide ($149)
2.       The MEDIA Manual (copyright free)  ($199)
3.       The SCRIPTS & PRESENTATOIN Manual ($199)
4.       Audio CD's ($102)
5.       Media & Data CD-Rom ($99)
6.       License as Independent Representative of ZeroDownHomesUSA ($179)
7.       Marketing Media Critique Certificate ($249)
8.     One-on-One Maximum Income Phone Consultation ($249) 
9.       Set-up FEE ZeroDownHomesUSA Website ($199)
10.    Sixty Day Unlimited Access - zerodownhomesusa.com ($30)

                                                                                 SYSTEM VALUE =  $1,654 

Plus Your Rapid Response Bonuses if you order within the next 10 days: 

      11.  BONUS - Incredible Advantages of Small Numbers ($29)
12.  Secrets of Unleashing a Six Figure Income - Manual & Audio ($102)
13.  Leads Conversion / Pre-Qual Script Package ($99) 

BONUS VALUE = $230             TOTAL SYSTEM VALUE =  $1,884

          Your Total Investment - $447 (Plus $14 S&H)

 
100% Money Back Guarantee!
120 DAY 100% - NO QUESTIONS ASKED - MONEY BACK GUARANTEE

NO B.S. - NO HASSLE - NO OBLIGATION
                                                                                                                                 

Your first Guarantee:  You have FOUR full months to examine everything, use what you wish, and, if for any reason or even no reason, you want a full refund, just return everything and you'll get your money back immediately.  NO questions asked.  You do not need a ‘my dog ate my homework story'.  No one will ask you any questions at all.  No hassle.  No ‘fine print'.  Simple and straightforward; you are thrilled with what you get in my Kit or you get a full refund.  And, incidentally, I'm devoted to the goal of only having satisfied customers.  If you're not going to profit from having my System, I really would prefer to buy it back. 

Your second Guarantee:  If, at the end of a full year from your purchase, you want a refund, just show me proof that you did something, anything, used one System or strategy, and look me in the eye (on paper) and tell me that you didn't put tens of thousands of dollars in the bank that you wouldn't have otherwise, and I'll refund every penny you paid. I guarantee you'll make at least $10,000.00 by using this Kit - or your money back. 

I take all the risk.  You take none. 

I urge you to act on this opportunity today, right now, while it is fresh in your mind, and while you can save an additional $50! 

Best regards, 

Doug Huggins - Huge Profit Systems 

P.S. REMEMBER - You get everything: the Double Guarantee, the complete system manual, audio CD's, bonus CD, all the ads, fliers, postcards, letters, special reports, forms, hotline scripts, inbound and outbound call scripts, leads conversion script, our exclusive "At the Door" script, Documents on disk CD and license. FREE website setup, and 2 full months unlimited FREE access to Zero Down Homes USA website. Nothing held back!

P.P.S. Don't Forget our DOUBLE GUARANTEE

Order Online NOW!


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100% MONEY BACK DOUBLE GUARANTEE:
If, for any reason, you are not 100% delighted with the "Courting the For Sale By Owner Marketing Kit", you may return it anytime within 120 days of purchase for a full refund - no hassle! Also, we guarantee all products against defects of material or workmanship. In spite of stringent qualify controls, roughly 1% of all audio CD's are defective; we replace all defectives at no charge (we pay shipping). Also, if you do not make at least $10,000.00 within the first year, we'll refund your money.

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