Urgent Message From Doug Huggins

Special Notice:

More Than 42,000 Real Estate or Mortgage Professionals Have Lost Their Jobs In The First Half Of 2007.

What will happen to you?
If your future is uncertain...read on:

Dear Real Estate or Mortgage Professional,

Let’s face it, the real estate and mortgage industry has gone to hell. Or at least that’s what everyone in the press and all of the politicians are telling you. And let’s be honest…frankly it’s easy to believe that there is no money to be made right now in this market.

Over the last few months we’ve seen tens of thousands of so called “mortgage and real estate professionals” leave the business like rats leaving a sinking ship. Not a day goes by that we don’t hear of another wholesale lender either closing their doors or filing Chapter 13. It’s a nightmare and it only seems to be getting worse.

But, let me tell you something – there are some huge opportunities out there – right now – today - to make massive profits in the Real Estate or Mortgage business – you just have to know what to do.

You see, I have a very different perspective about our business than most. I’ve been around this business for over 34 years. I was in the mortgage business back in the late 80’s when the start rate on an FHA ARM was 16 ½% - and we still did great business! I’ve been through the good and the bad this industry has to offer and I can tell you – there is always opportunity to make money in any market!

I know what you’re thinking – “Yeah that’s easy for him to say. He’s the guy who generated over 280 inbound lead calls every week for 107 consecutive weeks. Anyone can survive on that number of leads.”

And if you think that you would be exactly right. The only flaw in your thinking is your belief that you can’t create a ton of leads for yourself. As we all know – Leads Are King. Any mortgage or real estate professional who can generate enough leads will definitely “make it.” As long as they have a clue about how to actually close a loan. That’s a given!

But everybody from the “experts” in our business to the leading politicians are all saying there are major problems in our industry and that the market is DEAD!

First, you must understand – the market, that is those people out there who want and need a home, that market is NOT DEAD. Far From It! The mortgage borrowing public, especially those who want to own a home or move up to the home of their dreams has not gone anywhere.

In fact, because so many of our brethren have left the industry, there is a gaping hole in the market that smart, knowledgeable professionals can easily fill. That smart, knowledgeable professional might as well be YOU!

The trick to not only surviving the so called collapse but thriving in the coming boom market is knowing how to attract, convert, leverage and retain those eager home buyers who are sitting out there with no one to help them get into a home of their own.

And the trick is, there is NO TRICK!

It is knowledge and an organized plan that you can follow.

As mentioned above I am the guy who generated 30,000+ inbound lead calls in just over two years! Not bad for a small company on a shoestring budget!

But can what I’ll show you work for you?

Well, it worked for John Ehlinger from the booming metropolis of Butler, Wisconsin. John recently reported that as of September, he will have generated over $100,000 MORE in mortgage commission in income in the first nine months of 2007 than he did all of 2006. And Butler, WI is definitely not a major market!

$100,000 MORE Income by just following a simple, organized, tested and proven system to generate inbound lead calls, convert those prospects to application, and information on where and how to get those deals done. That’s the system John followed and it is the one I want to tell you about right now.

Here's the true life story of how I generated...

289 Lead Calls Every Week For 107 Consecutive Weeks!

How Much Money Will You Make When You Have 289 Purchasers Calling YOU Each and Every Week?

WOW! That's OVER 15,000
Purchase Money Leads a Year
Each and Every Year, After Year, After Year

Stop Sitting Around Waiting For Leads!
Stop Wasting Money on Advertising Guesswork!
Stop Wasting Time On Cold Call Prospecting Grunt Work!


If you own a Real Estate or Mortgage Business of any kind:
How would you like to stop being an advertising victim? Finally get accurate, measurable, quick results from each and every dollar you put into ANY kind of advertising, marketing, or promotion?  At will, attract a flood of new customers? At will, spark a huge cash flow surge? 

How would you like to...Define and DOMINATE any target market of your choosing for less than $2.00 per prospect?

(It doesn't matter if you own a company with dozens of originators with multiple branches or you are a one-person shop. Incredibly, what I'm about to reveal to you can re-invent your entire marketing process for the better!)

Gary and his daughter heard me speak on September 5. This email was received on September 13

"Little did I think that when you shared your simple idea...and I researched the cost involved, I would experience the response that we have. We have not even started our marketing and we have received over twenty inquiries...This goes to prove, that in order for something to be successful, it does NOT have to be expensive. 

Doug, Thank You again for the great idea."

Gary Clouse
Family Funding, Benicia, CA

If you are a Real Estate or Mortgage Origination Professional:

How would you like to end cold prospecting once and for all?

Possess new, powerful ways to magnetically attract purchase money prospects who are pre-disposed to view you as an expert ally and advisor, pre-disposed to buy from you?

Put an end to being screened, put an end to phone tag?

Have qualified prospects eagerly asking you to make time to see them? 

"I first heard Doug speak in September 2003. I started using his marketing materials in January 2004. In just 45 days I have a pipeline with over $80,000 in commissions."

Dominic Chavez, Albuquerque

If you are a Sales Manager or Marketing Executive:

How would you like to cut all the fat, waste, even the uncertainty out of your company's advertising AND make your originators immensely more productive?

All those benefits, and many more, are readily available. You see, I have assembled a system like no other - it's called HUGE PROFITS - Courting the First Time Home Buyer Market and you might think of it as a complete, transformational marketing department in a box.

Actually, this is such a unique product it is hard to describe, but I'm going to take my very best shot.

Don't let the name fool you - this system is NOT just about working with First Time Home Buyers. It's about creating a flood of new purchase money loan clients to your business - so please read on...

Dear Real Estate or Mortgage Professional:

With the Refinance Market all but gone many mortgage pros are desperately looking for more volume and an additional profit center -

I'll Teach YOU the FAST, Simple, EASY, Inexpensive Way I Generated 289 Inbound Lead Calls from Purchasers each and every Week and Show YOU Exactly How YOU Can Do It Too!

With So Little "Work" The Liberals Would Outlaw This If They Could.

HUGE PROFITS - Courting the First Time Home Buyer is a one-of-a-kind package that will give you everything you could possibly need to begin immediately going after this highly profitable and underserved market.

Imagine working with a group of
Buyer Candidates who are:

  • Easy to Locate
  • Inexpensive to Contact
  • Rarely Question Rates
  • Really Don't Care about Fees
  • Far More Grateful and Loyal than any Refi-Borrower you've ever worked with
  • Much more likely to Refer their Friends, Family and Co-workers than any other group
  • A Source of Additional Streams of Revenue

That's what it's like working with First Time Home Buyers

WHO IS DOUG HUGGINS AND WHY IS HE SAYING SUCH TERRIBLE THINGS ABOUT OUR INDUSTRY'S ADVERTISING AND MARKETING?

My name is Doug Huggins and I've been helping first time home buyers own a home with NO Money down for over 20 years. I've been a licensed real estate agent since 1972 and mortgage professional since 1980 and manage a group of family owned companies that help individuals and families find, qualify for and own a home of their own.

I'm a speaker, trainer and the author of the book Secrets of How to Own the Home of Your Dreams with Little or NO MONEY Down ... Regardless of Credit; co-author of the soon-to-be-released book, Your FICO Score - An Insider's Look at the Credit Scoring System (What the Credit Bureaus Don't Want You to Know) and has written a number of articles for mortgage trade publications. 

 

I am a Fannie Mae approved Homebuyer Education Instructor and an original member of the National Minority Mortgage Bankers Association and is co-founder of ECHO - The Equal Credit Help Organization.

"The simple truth is - Most mortgage professionals, whether loan originator, sales manager, or business owners, really don't have a clue how to market themselves or their company. They run ineffective, expensive ads that no one responds to, or they rely on (Heaven Forbid) calling on real estate agents - begging for business."

This is my niche. I know the First Time Home Buyer Market. And I've spent years and thousands of dollars, making tons of expensive mistakes before perfecting my system of courting and converting this highly lucrative market. This material will cut your learning curve to days instead of years. It will save you countless hours of trial and error and Save you Thousands in mistakes and false starts.

If you really want to Survive after Refi and Make Huge Profits in a virtually untapped Niche Market you NEED to go after the First Time Home Buyer Market - And this program will show you exactly how to do it...

"In essence, every single word that came out of your presentation was an absolute gem!" 

Kenn Ryan, President
Everest Mortgage, Edina, MN

"What most impressed me was the integrity of your presentation. I didn't want you to think it went unnoticed."

Bob Morris, President/Sr. Loan Originator
American Residential Funding, Salem, OR.
"Just received "THE BOX". WOW! This thing is jammed packed with GREAT IDEAS. I am impressed as to how well it is organized."

Neal Jacobson, President
Mortgage Loan Direct, East Brunswick, NJ

(See Neal's complete letter below)

With my system you can be
up-and-running in
less than a week:

I've done it all for you. You can literally drop your name, address and phone numbers in place of ours and your marketing materials are ready to go. My materials will train your people to handle both inbound and outbound calls.

With my system you can take "Green" originators or even hourly phone marketers and reach incredibly high levels of success with minimal training time and expense.

The systems are easy to follow and very, very effective. (During one campaign we had a 31% positive response to an outbound "Cold Call")

Let's face facts:      The Real Estate or Mortgage Professionals who invest in this package are practitioners of the principle of "Slight Edge".  That is, they believe "even if I get just one useful idea that gives me even the slightest edge, it's worth it." For the most part, the professionals that think that way are the most successful people in our business - and that's only about 1% to no more than 5% of all pros.

The question is:     Are you part of the 5% Most Successful (or soon-to-be successful)       -or-      Are you part of the 95% who will get left behind by rising interest rates and poor or no marketing?

With This Material You Will:

  1. Discover how to create a COMPLETE auto-pilot business marketing program, to create more new client demand than you can handle;
     
  1. Learn the One Question on every First Time Home Buyer's mind you MUST answer, that few professionals do - having YOUR answer guarantees improved  results from EVERYTHING you do when Courting the First Time Home Buyer;
     
  1. Discover why MOST company's advertising and marketing FAIL and what to do to skyrocket your results;
     
  1. Increase your Referrals by as much as 50% of your business for practically No Cost;
     
  1. ADVANCED MARKETING STRATEGY #1: Why and How to "publish" your own special reports, books, tapes and use these tools to turbo-charge your marketing. 

    I have included 15 Pre-Written Free Reports specifically for First Time Home Buyers (all you need to do is put Your Name and Your Contact information on them and they are ready to go).
     
  1. The Psychology of New Client Attraction - understanding the realities of consumer behavior; confront the chief reasons most marketing "falls on deaf ears". Special Demographic and Psychographic Profiles of our First Time Home Buyer and How to Create Your Own Profiles for Your Specific Market Area;
     
  1. ADVANCED PRESENTATION STRATEGY #2: The biggest mistake made in face-to-face, broker/loan officer communication that sabotages program acceptance, compliance and referrals.
     
  1. EXACTLY how to flood your office with "Buyer" clients and Never, Ever have to take a Realtor to Lunch.
     
  1. UNORTHODOX, OUTSIDE-THE-BOX "MARKETING" examples, outrageous ads, tested - proven but hard to swallow ideas - Challenge Yourself!
     
  1. 6 SUREFIRE ways to increase the average fee you make on new mortgages.
     
  1. ADVANCED STRATEGY: The five-step appointment "lock-in" strategy that cuts "No-Shows" nearly to zero and brings clients in who are "sold" before they even get to your office.
     
  1. Setting Yourself Apart - How NOT to Be a COMMODITY.
     
  1. Iron Clad Client Control - Our Multi-Step Follow-up System that virtually assures the borrower doesn't "shop" you after the application.
     
  1. ALL the  Marketing Pieces I've personally used to generate 280+ calls per week and achieve a minimum 14+ to 1 Return On Investment on my advertising dollars, including:
  • 13 Envelope Designs - Guaranteed to get your mail piece opened
  • 14 Pre-Written (plug & play) Letters
  • 13 Postcards (all you have to do is replace our name & phone number with yours)
  • 9 Specialty Mail Pieces
  • 7 After-App Follow-up Pieces
  • 9 Long-Term Follow-up Pieces
  • 14 Newspaper Ads
  • 23 Ads with Hotline Scripts
  • 11 Pre-written Marketing Scripts
  • 4 Phone Pre-Qual Scripts - with this, even a 12-year-old child could take a complete
    phone app.
    (This script alone is worth hundreds to you).
  1. PLUS, Each and Every Marketing Idea, Strategy and Promotion is Scalable.  These systems can and will work for the company owners who want 1000+ leads per month down to the Single Originator who only needs 5 - 7 calls per week to do well.

I'm going to teach you exactly how we've been able to generate an average of 289 inbound lead calls per week - so inexpensively you won't believe it.  This is the EXACT SAME SYSTEM we used to generate 10 to 12 In-Bound Lead Calls per week for EACH of our 24 Loan Originators. This is the complete system - NOTHING HELD BACK!

*** WARNING***

All of our marketing materials are easy to use and inexpensive to implement.

However, many of these ideas are Outrageous & Unorthodox.

Maybe you're too "professional" to try them.
Maybe they will not give you the ego boost you need.

What they will do is Put
Dollars in Your Pocket!

As my late father used to say, "I want all my prestige in my left-hip-pocket."  I learned from him that RICH is ALWAYS BETTER than "Po' but Proud". Put Your Ego on Hold and Let My System Make You Lots of MONEY.

But don't take my word for it...

Dear Mr. Huggins,

I would like to take this opportunity to thank you for the knowledge that you shared with me. The marketing techniques that you taught helped skyrocket my production from 4 closings per month to 8-10 closings per month in less than 60 days. These techniques alone, took me from netting an average of $2k per loan to netting $6-$8k per loan.

I've since went back to my archive of prospects and have revived those old loans and now I'm closing loans that I once rejected. Again, I sincerely thank you and your staff for showing me how and why I was leaving money on the table.

Stanley Marshall, Sr. Loan Originator
Valdosta, GA

There are 7 Main, Moneymaking Components in my
HUGE PROFITS - Courting the First Time Home Buyer Market

Let me walk you through each of them:

Moneymaking Component #1
No Brainer, Fast Implementation

First, in general, I've made implementation a 90% no-brainer, because I have done 90% of the work for you.  In addition to teaching you the system, I have included ALL of the marketing documents we used in our business to create between 250 and 300 inbound lead calls each week,  including all of the power documents: prospecting and sales letters, ads, postcards, and so on.

And these documents are all marked Copyright Free, which gives you permission to take them and use them, virtually as-is! 

Now, here's the best part: Information and ideas are fine, but let's bridge the gap to implementation. It turns out that 96% of all Real Estate or Mortgage businesses fit my system so perfectly... you will be able to steal and use those powerful documents and strategies outright, just as if they were created for you... only very minor adaptation is necessary!  (Like changing the company name and phone number.)

Please pay attention to this point!

At each seminar, after each presentation, I am surrounded by people, each asking if the system applies to their particular Real Estate or Mortgage business, or their area of the country, each believing their business to be so different that our system is not usable. 

So, to repeat: 96% of all businesses are covered by this system!  For most, there's instant application with little or no creative adaptation. 

While the system has been specifically designed to market to the First Time Home Buyer Market (the single largest and fastest growing market in the country) every single ad, direct mail piece, etc. is easily and completely adaptable to any market niche (purchase or refinance) you wish to pursue.

And just about everybody who gets this system finds the material to be adaptable and usable immediately in both their current business and as a launching pad to go after new and more lucrative niches in their market.  AND they are able to instantly and easily apply the tools included in these Copyright-Free Documents.

Moneymaking Component #2
Get Off To A Super-Fast Start.....

In the Quick Start Manual & Audio CD I show you how to reorient your thinking from a refi mentality to a purchase market way of thinking. I cover the easy, simple steps necessary to succeed in this and frankly any niche market.

Moneymaking Component #3
Understanding The First Time Home Buyer Market

In this manual titled, "The Market"  I dissect the first time home buyer market and I also give you the tools necessary to examine any market niche and develop your own marketing system for that niche.  I show you, in detail, how to evaluate the first time home buyer market in your area and how best to dominate that market segment.

Moneymaking Component #4
A Crash Course In Marketing to First Time Home Buyers

"The Message" Manual gives you a fast, crash course in my unusual, powerful marketing strategies. This manual condenses my answers to a full day of interviewing about all of my marketing methods.....it's a total brain drain.....I promise you: you're going to EAGERLY read and study this manual, over and over again, making new discoveries every time!

Moneymaking Component #5
Two Media Manuals

I have dedicated over 300 pages to give you all of the examples of all of the marketing materials we used to drive an average of 289 inbound lead calls each and every week for over two years.

I've broken down our entire marketing system into Six Easy to Use - Easy to Implement Sections. Each one covering a different Media Type we use and include:

Media Section One -
Newspaper & Magazine Ads

22 different and very successful newspaper and magazine ads are presented. Each one appears exactly as we use it, along with an explanation of how, when and where they are most effective. All you have to do is change the contact phone number and run as is.

Media Section Two -
Direct Mail

12 Postcard Samples, 13 Direct Response Letters and 13 Envelope Samples - all "Plug and Play." Just add your name, company name and contact information and "let the leads begin!"

Media Section Three -
Hotline Scripts

The only downside of this marketing system is the large number of lead calls you will receive.  Who and how are all of these lead calls going to be answered and responded to?  In this section we give you a complete explanation of how to use "hotlines" to answer, handle, and sort all the lead calls. Not only do we explain their use, we give you 18 pre-written, fully tested hotline scripts and exactly how we use each.

Media Section Four -
Special Reports

Free Reports allow you to deliver a lot of information (Sales Information) to potential clients in a non-invasive format. These reports slide right in under the prospect's "advertising radar" and get your strong sales presentation right into their hands. We've included 15 Free Reports ready to use immediately.

Media Section Five -
Telephone Scripts

"It's Not What You Say, It's How You Say It" or so the old adage goes.  Wrong - it is What You Say and How You Say It that can make the difference in just surviving and prospering. The ability to convert potential clients from prospect to client is one of the most important components of this, and frankly any, marketing system.

In this Section we deliver 8 telephone scripts giving you exactly what to say when a prospect calls in and when you are returning their calls.   With these scripts, I've been able to take unskilled individuals, with no previous background, and have them on the phones, helping potential clients in less than two days!

Plus, I've added 4 Purchase Money Pre-Qual Scripts - so easy to use, even a 12-year-old could take a detailed application with them.  BONUS - I've added 2 Refinance Pre-Qual Scripts just to be complete.

Media Section Six -
Effective Odds & Ends

In this Media Section I discuss everything from trade shows to effective use of your business cards, to what I call "shameless marketing". (Well, it may be shameless but it generated an additional $17,000 in commissions all for the cost of a child's T-shirt).

This system is NOT something you're going to zip through once, put on a shelf and never go back to. Not at all!  It IS a true tool kit you'll keep going back to, time after time, month after month. And each time you choose and put to work a System, a strategy, or tool, you will AGAIN simplify your business, strengthen your marketing, increase your income!

Moneymaking Component #6
Hands-On, Personal Assistance:

You get a FREE One-on-One - Quick Start Maximum Income 20 Minute Phone Consultation with me. I regularly charge $1500.00 per hour for consulting, but this is included for you at no added charge! All you have to do is call my office and schedule your FREE Consultation with me, Doug. That's a $500 Value!

Moneymaking Component #7
Personal Assistance - Marketing Material
Critique Certificate

A $1,000.00+ Consultation Value! You get a Marketing Material Critique Certificate -- which lets you send any one printed promotional item for your business to me for my personal feedback, by mail or FAX.  You can send in an ad, letter, brochure, whatever.  And staff does NOT do this; you get advice directly from me on what you've done well, what you haven't, and how to improve it. (By the way, a warning: I'm rather blunt. I may hurt your feelings. But I WILL improve what you're doing!).

As a consultant, I frequently provide this 2nd Opinion Critique Service to many companies, production managers, originators, and even company marketing directors, and charge $200.00 per Critique, so this IS a very real $200.00 value. However, it can certainly be worth a whole lot more to you.

There's an originator named Ed Gray in Lakewood, OH, for example, who made two little changes in his marketing letter after my critique - and according to Ed these simple, no cost changes will more than double his earnings from last year.

 

Moneymaking Component #8
60 day Unlimited FREE Email and FAX Support:

In addition to your FREE 30 Minute Quick Start Maximum Income One-on-One Consultation, and The Critique Certificate, we also give you 60 days of Unlimited FREE Support via FAX and Email. 

At any time, if you need help with anything, whether directly related to this system or not, all you have to do is send us a fax or drop us an Email; and in almost all cases, we will respond to you no later than the next business day.  We may respond by fax, email or we may call you back.  It just depends on what your needs are.  We are here to help you and to make certain this marketing system delivers all of the value you expect.

Who Should Invest In This Powerful Marketing System?

1. ANY/EVERY Real Estate or Mortgage professional who needs appointments with truly qualified prospects.

2. ANY/EVERY Real Estate or Mortgage company sales/production manager who is supporting salespeople (i.e. originators) in the field.

3. ANY/EVERY Real Estate or Mortgage Company Owner in ANY market - regardless of size.

4.  ANY/EVERY Real Estate or Mortgage wholesale account rep who wants to help their brokers produce more purchase money business.


"How Can I Be Sure The Courting the First Time Home Buyer Market Kit Will Work For My Particular Business?"

Prior to offering this Marketing System to the real estate and mortgage industry, I managed 24 loan originators, 9 real estate agents and a huge staff. I was generating between 10 to 12 inbound lead calls per loan officer per week. That's 250 to 300 inbound calls from ready and eager purchase money prospects.

Actually, we averaged 289 inbound lead calls every week for well over two years! In fact, the systems, tools, techniques, and strategies I disclose in this Marketing System are the exact same systems, tools, techniques and strategies I used to generate all of those lead calls.

Since developing this marketing system,  I've had the opportunity to offer my system to audiences all over the country at speaking engagements on the platform with such notables as Brian Sacks, Greg Frost, Ted Thomas, Bill Glazer, Brian Hilliard, Tracey Tolleson, Reed Hoisington & Lee Milteer.

Everywhere I speak, I have been asked this question by HUNDREDS of Real Estate or Mortgage professionals from different parts of the country.  Understandably, everybody thinks theirs is a "special case." The first thing you should know is that most aren't.  Most "one-of-a-kind" Real Estate or Mortgage businesses have much in common with almost every other Real Estate or Mortgage operation.

Second, we have a measured 95.7% satisfaction rate on this program - 96% of all system members not only keep the program, they also, subsequently make additional investments in other materials, seminars or services from me.

Third, odds are heavily in favor of one of the "models" in the system so closely matching your business that you'll be able to just "steal" it (with my permission) and use it, with 90% of the work already done for you - a true 'no-brainer'.

REMEMBER  - You WILL have to change
the company name and phone number on
the marketing pieces.

Don't be like my student/member in Seattle who took one of our sample postcards, told his receptionist to take it to their mailing company, duplicate the card and mail it to their list.

She did exactly what she was told to do; and the printer did what he was asked to do. We started receiving phone calls (lots and lots of phone calls) from people in Seattle who wanted to buy a home of their own.

The problem was, we are in Atlanta, and Seattle is a little out of our market area. We figured out the problem and started referring the calls to my member. He was embarrassed, but very happy with the results.

 "OK, OK - All of This Sounds GREAT!
But, How Much Does The System Cost?"

What if I told you it cost NOTHING? By MANY standards, that's absolutely true.  Even if you hire a local advertising copywriter (not one like me who actually knows and understands the Real Estate or Mortgage business), you'll pay, at bare minimum, more than a thousand dollars to get just one sales letter campaign created.  If you hire a copywriter or consultant, you'll pay multiple thousands. 

So the system pays for itself the very first time you do anything with it! But more importantly, I'll give you a special, extra Guarantee... a Double Guarantee:

This Isn't Some Ordinary Satisfaction Guarantee.
I'll Guarantee YOUR PROFITS.

First, is my 120-DAY UNCONDITIONAL SATISFACTION GUARANTEE. It appears at the end of this letter.

But beyond that, I'll add 8 more months, for a total of 12 FULL MONTHS, conditional - and here's the only condition: If, at the end of a full year from your purchase, you want a refund, just show me proof that you did something, anything, used one system or strategy, and look me in the eye (on paper) and tell me that you didn't put tens of thousands of dollars in the bank that you wouldn't have otherwise, and I'll refund every penny you paid. I guarantee you make at least $10,000.00 by using this system- or your money back.

So I argue this system costs you nothing. But there is an investment. I could sell this system for more than $5,000.00 and still be delivering a genuine, inarguable bargain. Wouldn't you agree?

If you don't believe that, drop by some high falutin' ad agency, sit down with a couple of the "Suits", and get a quote for them to create an ad campaign or a direct-mail campaign for you. More often than not, the Armani-suited boys'll talk in thousands, if not tens of thousands of dollars...they'll prescribe advertising to match your wallet...and, more often than not, it'll be lousy to boot. They don't have a clue how to get potential purchasers to call you.

Here you've got stuff that absolutely works!

And the entire investment is just $1,497 (Plus $21 Shipping & Handling)

If you're in business, you know $1,497 doesn't buy much advertising - and it's easy to WASTE that on just one ill-fated ad or marketing "idea."

If you're in origination, your time has to produce value greater than $50 an hour for you to earn $100,000 a year - so this system only needs to "save" you 30 hours to pay for itself...that's just 2.5 hours a month in improved productivity. Make this investment today - I guarantee you'll be very glad you did.

Don't Miss this Opportunity to Catapult Your Production to a whole New Level!

Invest in this amazing information and "already done for you" system.

SEE OUR DOUBLE GUARANTEE BELOW

BUT WAIT, There's More!

Decide today and receive these Valuable
FREE BONUSES for taking Rapid Action:

Rapid Action Bonus #1
Marketing Media and Document CD

Contained on this Document CD are ALL of the marketing pieces from All Six Media Sections, delivered to you in MS Word format.  Take any one or all of them - modify, change (although there's no reason to change them) add your contact information and start the flood of new, qualified purchasers eager to do business with a qualified professional that has clearly demonstrated their knowledge and ability to help.

In case you don't recognize that professional - It's YOU.

No longer just another "dufus" loan officer sitting in some arrogant borrower's foyer waiting your turn to convince them of what you can do (remember the Lending Tree ads?) The materials here will set you apart from the crowd!

Rapid Action Bonus #2
Three Months Free Membership In The Millionaire Originatore Bronze Coaching Program

As a part of your investment you will receive 3 full months of free coaching from me and my partners. You'll have access to the powerful Millionaire Originator Coaching Calls, the Marketing Critique Calls conducted by marketing wiz -kids, Jimmy Vee & Travis Miller and receive three months of my Millionaire Originator Newsletter.  Each edition is full of marketing tips and ideas from me, my partners and my most successful students all around the country.

Plus, we frequently showcase new marketing pieces that we have developed and tested, complete with live samples of the marketing document for your review and immediate use. After your FREE Three Month Subscription your monthly subscription will continue, if you wish, at the member price of only $199 per month.

"So what all do I get in this system?"

You Will Get ALL of the Following Marketing Systems and Tools:

   
 1. QUICK START Manual & Audio CD  ($299)

     2.
The MARKET Manual ($499)
  
  3. The MESSAGE Manual ($499)
    
4. SIX MEDIA MANUALS

    • Media Manual One - Newspaper & Magazine Ads ($299)
    • Media Manual Two - Direct Mail ($699)
    • Media Manual Three - Hotline Scripts ($599)
    • Media Manual Four - Special Reports ($999)
    • Media Manual Five - Telephone Scripts ($499)
    • Media Manual Six - Effective Odds & Ends ($199)

     5. Quick Start Maximum Income Phone Consultation ($750)
     6. Marketing Material Critique Certificate ($200)
     7. Four Months FREE Email and FAX Support ($599)

TOTAL SYSTEM VALUE = $5,841

ALL For Only $1,497

Plus Your Rapid Response Bonuses
if you decide today:

  1.  Bonus 1 -      Media/Document CD Copyright FREE ($699)
  2.  Bonus 2 -      Three Months Subscription - Millionaire Originator Newsletter ($119)

 RAPID RESPONSE BONUS VALUE = $818

ENTIRE DELUXE PACKAGE VALUE = $6,659

$1,497


24 Hours a day, 7 Days a Week

"Doug Huggins is, AND has been for many years, very successful in his own mortgage business in Atlanta, GA --- excelling at the use of innovative direct-response advertising and marketing for the first time home buyer market.

At my urging AND many others', he launched his own training business within the mortgage industry. To-date, Doug has already had great success! I recommend that you get his system if you want the best material for the first time home buyer market! You won't be sorry!"

Reed Hoisington, President, R.H.P.Inc.
(Mortgage Broker and nationally renowned Marketing Specialist)

100% Money Back Guarantee!

60 Day 100% - NO QUESTIONS ASKED
MONEY BACK GUARANTEE

NO B.S. - NO HASSLE - NO OBLIGATION
(See Below)

Your first Guarantee:  You have FOUR full months to examine everything, use what you wish, and, if for any reason or even no reason, you want a full refund, just return everything and you'll get your money back immediately.  NO questions asked.  You do not need a 'my dog ate my homework story'.  No one will ask you any questions at all.  No hassle.  No 'fine print'.  Simple and straightforward; you are thrilled with what you get in my system or you get a full refund. 

Your SECOND Guarantee:  If you keep the system after the Four months, I'll ride along with you for another EIGHT months and, if, after a full year from your purchase date, you will show me proof that you used at least one strategy, system, or tool from the System and you will look me in the eye on paper and tell me you did not put at least $10,000.00 in your bank account that you would not have otherwise, send me a note describing your use and failure with the system, I will STILL refund every penny you've paid.  Even if you've used the Critique and Consultation Coupons, I will STILL refund every penny you've paid -- even after one full year. 

 

I want you to put tens of thousands of dollars of income in your bank account, that you know would never have gotten there without my system, or I want to buy it back.

I take all the risk.  You take none.

AND NOW THE 2nd EDITION SYSTEM
CONTAINS THESE ADDITIONAL BONUS ELEMENTS FOR NO ADDITIONAL CHARGE!

Audio CD's To Accompany Each Manual

  • The MARKET - 2 Audio CD's

  • The MESSAGE - 2 Audio CD's

  • The MEDIA - Audio CD

These unique recordings condense my answers to a full day of interviewing about all of my marketing methods.....it's a total brain drain.....and it's eminently listenable.  I promise you: you're going to EAGERLY listen to these recordings over and over again, making new discoveries every time!  If you have business associates, get them to listen to these CD's, and they'll instantly have their minds opened to these new approaches.

In these Audio CD's, I walk you through every page, every power document, every tool, every single example in the system.  Sit down at your desk or kitchen table, with the system, listen to these recordings, and you will understand everything in the system, where it is, why it's there, how it is to be used.  This way, you quickly set up your own cafeteria line, so you can go back through the line, pick out the strategy and tools most relevant to your business right now, get those up and running, working for you, then go back through the line and pick another system... etc.

2nd Edition - BONUS 4
Marketing 101 Manual

In this Special Bonus PDF Manual  "Why Most Marketing Fails and What to Do About Yours", I discuss in detail the top 10 reasons most real estate and mortgage company's marketing efforts fail to work. We show many actual examples of marketing pieces and literally "rip them to shreds" to show you how to better view what you are currently doing and how to make simple, no cost changes to dramatically increase your response to your current marketing.

2nd Edition - BONUS 5
Direct Marketing Campaign Manual

Brand New in the Completely Updated 2nd Edition - I've included a Special Bonus PDF Manual - Direct Marketing Campaigns. This manual explains the concepts behind direct marketing and exactly how to build a direct marketing campaign.  In addition I give you the exact numbers (dollars spent and dollars received on two direct marketing campaigns). Plus, you get our marketing calendar and the Top NINE (9) Most Successful Direct Marketing Campaigns we've ever used in our business. Each campaign explained in detail - you get all of the who, what, when, where and why - already done for you.

2nd Edition - BONUS 6
Special Live Recording and Workbook of my "37 Minute - $20,000 Seminar"

Recorded Live in front of just over 100 Real Estate or Mortgage professionals from around the country, In just under 37 minutes I will give you a simple, very inexpensive system that, if worked properly, can and will add an additional $20,000 to your bottom line within 12 months - guaranteed. If you can hand out a business card and memorize a short script, you can make this system work for you.

You should know that this system helped one of my members create over... 

$2 Million in Loans for 17 seconds of work:

Subject: System Success Story
From: "prattrq @ netzero.com" <prattrq @ netzero.com>
To: cathyg @ doughuggins.com

Holy Smokes!!!

I know after we spoke, day before yesterday, I said I'd e-mail you my success story the next day but I've been so busy with my new leads I barely have time to eat lunch!

I started using Doug's USP on back of my business cards, and when I introduce myself to a prospect. I am a loan officer primarily but also have a rarely used realtor license.
 
At the beginning of the one-week 45 hour continuing education class required by my state (Florida) for real estate agents I was asked to introduce myself. On instinct I used the USP that Doug suggested and the results were staggering!

I was asked by the instructor to present the mortgage section of the class that week!!

As a result I have so far received leads for 6 purchases and 3 refinances totaling over $2 million in loans. It hasn't even been 7 days since the class ended.

BTW the $2 million includes a purchase loan from the class instructor who is an instructor for NAR! She has asked me to present at her future classes as well. I know this is hard to believe but it is the truth. I would not have believed it myself a week ago.  

Robert Quincy Pratt

P.S. - There were 5 other mortgage brokers at the class! No leads for them . . . Thanks a million (actually $2,000,000!!!) I'll keep you posted

2nd Edition - BONUS 7
Hotline Scripts Audio CD

Included on a separate Audio CD are actual "live" recordings of the Hotline Scripts exactly as we use them in our office and on our system. This Bonus Audio CD gives you not only an exact transcript of our hotlines, but the true sound of how these scripts are delivered.

2nd Edition - BONUS 8
The (Now Famous) Laurie Anderson Supplement

In addition to everything I created for you, you can learn from what one of my most successful students has done. My client/student and friend Laurie Anderson and I have worked together to help her build her business literally from scratch to just over $5 Million a month in closings in just 57 days!  

Laurie's market is certainly NOT First Time Home Buyers. In her market area, "starter homes" begin at half-a-million. So we worked together to develop a simple system to attract move-up buyers.

Together, we took many of the marketing pieces you find in the system and "tweaked" them for Laurie's specific market. 

How effective is it?   Well, Laurie closes an average of 10 to 11 loans per month.  

Now while that may not sound like a whole lot of loans, you need to keep in mind her average loan size is $683,400. We'll show you everything she is doing to close $6 to $7 Million a month.

2nd Edition - BONUS 9
"LIVE" Samples of Our Marketing Material

How often have you invested in a marketing system, seen the documents in the manual, but wished you had actual copies of the post cards, business cards, lumpy mail pieces, etc that were described in the manual. Well I fully understand. That's why with the 2nd Edition of my  System you will receive our "Live Marketing Sample Pack," with over 30 actual samples of our post cards, fliers, envelopes, business cards, etc. This component is so highly regarded that we've had scores of people ask if they could buy it by itself. We will not sell this package separately, but will give it to you as a part of this 2nd Edition.

"So what all do I get extra in the 2nd Edition System?"

All of the original system components plus...

ALL of the Following Marketing Systems and Tools:

1.    2nd Edition Bonus      The MARKET Audio CD's ($199)
2.    2nd Edition Bonus      The MESSAGE Audio CD's ($199)
3.    2nd Edition Bonus      The MEDIA Audio CD ($199)
4.    2nd Edition Bonus       Marketing 101 Manual ($229)
5.    2nd Edition Bonus       Direct Marketing Campaigns Manual ($349)
6.    2nd Edition Bonus       "The 37 Minute - $20,000 Seminar" Manual and Audio ($149)
7.    2nd Edition Bonus       "LIVE" Hotline Script Audio CD ($149)
7.    2nd Edition Bonus        Laurie Anderson - Move-Up Buyer Supplement ($799)
8.    2nd Edition Bonus       "LIVE" Samples of Our Marketing Materials ($299)

2nd EDITION MONEY MAKING BONUS VALUE =    $2,471

ENTIRE 2nd EDITION PACKAGE VALUE =$9,230

Your Cost for the entire 2nd Edition is still only

$1,497 (Plus $21 S & H)


24 Hours a day, 7 Days a Week

2 SIMPLE WAYS TO ORDER

One:  Click here to use our safe and secure online ordering system 24 hours a day, 7 days a week, and use your American Express, VISA, MasterCard or PayPal Account.  All Internet orders receive priority handling and shipping within 48 hours.
Official PayPal Seal
Two: You can call 1-801-544-1750, and use your American Express, VISA or MasterCard.  All telephone orders are fulfilled and shipped by UPS within 48 hours.  (There is a short hold when paying by check.)

QUICK REVIEW:

MONEY MAKING COMPONENTS

2nd Edition

Quick Start Manual

YES

The Market Manual

YES

The Message Manual

YES

The Media Section 1

YES

The Media Section 2

YES

The Media Section 3

YES

The Media Section 4

YES

The Media Section 5

YES

The Media Section 6

YES

Quick Start Phone Consultation

YES

Four Months Fax & Email Support

YES

Media Document CD

YES

Marketing Material Critique Certificate

YES

90 Days Subscription Millionaire Originator Newsletter

YES

The Market Audio CD's

 YES

The Message Audio CD's

 YES

The Media Audio CD

YES 

"Why Most Marketing Fails"

YES 

Direct Marketing Campaigns

YES 

The 37 Minute - $20,000 Seminar Manual & Audio

YES 

LIVE Hotline Script Audio CD

YES 

Laurie Anderson - Courting Move-Up Buyers

YES 

"LIVE" Marketing Sample Package

YES 

TOTAL VALUE

$9,230

YOUR INVESTMENT

$1,497

[Even the Mortgage Press Likes My System]

 "New Marketing Approach Counteracts End To Refi Boom" 

Dear Fellow Professional: 

I can't think of any time when I've written a letter like this.  The reason I'm writing is simply to introduce you to somebody who has services of interest and value to you and your staff. 

I have gotten to know Mr. Doug Huggins and his company, The Home Ownership Center, and I have seen him help a lot of mortgage professionals achieve "marketing freedom" in a surprisingly short time.  He has helped many mortgage professionals like yourself work a "money miracle", and he can do the same for you.   

Quickly, why you should pay close attention to what he has to say.  He's been doing mortgages for 23 years, and has been a licensed Real Estate agent since 1972.

His specialty is in helping first time home buyers own a home with no money down.   And last year, under the encouragement of many of his colleagues, and even my boss, he has put all his knowledge, experience, templates, and more, into an easy-to-follow and implemental system.  Quite simply, he knows everything there is to make big money fast - and easily - in the First Time Home Buyer business, including "secrets" of  auto-pilot marketing understood by few. Very few. 

Now, let's talk about YOU:  Competition is fierce.  Interest rates are rising. Everywhere brokers are searching for business - the business that seemed just yesterday to be banging down their doors.  Many mortgage companies have already succumbed and were forced to close their doors.  More will follow suit in 2005, an estimated 30% of all mortgage brokerage firms will close. 

So, at this moment business is tougher than ever - and the cadre of giant players are scooping off the cream, everybody else is fighting over what's left, everybody's using the exact same weapons, so when it's all said and done, getting customers is still a painful, costly often puzzling and frustrating process. 

I'd suggest to you that the time is right and conditions are ripe for a paradigm shift, a radical new approach to attracting and securing clients, and perhaps, for you, entering into a new branch of the mortgage market.       

I've been in the mortgage business for 17 years, and have spent the last 6 years providing marketing support and consulting services for those in the industry. Mr. Huggins' two systems he asked me to review, "Courting The First Time Home Buyer" and "The First Time Home Buyer Seminar's Kit" are essential tools for today's successful mortgage professional - both business owners and loan officers.  I'm overwhelmed with the results that people are reporting back from using Mr. Huggins' System!

I decided to send this letter out to my clients and all mortgage profession brokers because I truly believe in its philosophies and effects. I give both of Mr. Huggins marketing kits my highest recommendation.   

Maria Esposito
Staff Marketing Writer, The Mortgage Report
Director of Marketing, RHPI

PS.  It's NOT a box of books-n-tapes that will teach you how to change the way you prospect.  This is a lead producing system that hands you ready-to-use, qualified, grade-A+ leads.


24 Hours a day, 7 Days a Week



Mortgage Loan Direct
New Jersey Department of Banking, Licensed Mortgage Banker
Florida Department of Financial Services, Correspondent Lender License

WHO THE ________ IS DOUG HUGGINS AND WHY SHOULD I INVEST MY HARD EARNED MONEY IN HIS SYSTEM?

LET ME TELL YOU WHY!

As a 20 year veteran of the mortgage industry I can truly and undeniably say that Doug Huggins has... NAILED IT

Finally a system that clearly and methodically takes you step by step through the process of marketing to and securing the business of the FIRST TIME HOMEBUYER.  

I have bought systems, tapes, newsletters, "how to books", cds, dvds, attended seminars, boot camps , you name it I've tried it, all claiming to show a "better way" of conducting your mortgage business.  I have spent thousands, tens of thousands, well to be exact as possible over $50,000 in various so called systems for the mortgage business but,  absolutely zero compare to what Doug Huggins has presented in his Money Making System. 

When I ordered Doug's system I expected the typical.  You know.  Booklets that looked like they were run off of your old high schools mimeograph machine (think back you'll remember) all misaligned stapled together with pages missing and off course tapes that appeared to have been previously used by some bar band to record their horrid tunes to send to some defunct radio station. 

WOW!  I was knocked back in my chair when the large box arrived.  Manuals that rivaled those you would receive from a fortune 500 company attempting to sell you a stake in their company.  Tapes and cds that looked as if a major recording studio had the countries hottest star to promote.  And the sample marketing pieces, what a huge bonus!  Instead of Doug telling you how to do it he actually shows you how to do it. 

The presentation (or as some might say the sizzle) sure looked good but, it all comes down to content. 

Bravo Doug!  Simple, concise, step by step, captivating and extremely enjoyable to work through.  I am eager to start up our "new and improved"  First Time Homebuyer program with the start of the new year.  Doug, you have made my job much easier by laying the ground work with such a well thought out systematic approach. 

Thank you,

Neal M. Jacobson

Neal M. Jacobson
President


24 Hours a day, 7 Days a Week

"At workshops like this you never really know if the speaker's ideas will really work.

At the break, I took one of Doug's ideas, went into the restaurant and tried it out on one person. I now have an appointment to meet with a first time home buyer prospect this evening. 

Believe me when I say, 'I really paid attention during the second half of the program!' Doug's ideas really do work!"
 

 David Griffin -Atlanta, GA

 

Doug,

"In essence, every single word that came out of your presentation was an absolute gem! "

Kenn Ryan, President, Edina, MN


24 Hours a day, 7 Days a Week

From: ERusso37*** @ aol.com

Subject: Thanks Again Dou

I wanted to tell you I hit paydirt with your ugly yellow business cards. I got a $685,000 purchase subprime.  $17,000 front end and back end points. Thanks Again Doug! I can finally see the light at the end of the tunnel! 

Take Care,


Edward Russo
Weston,Fl 33327

 

Doug saved me from making a $6,324.00 mistake! 

I was negotiating with the local newspaper to do a postcard campaign to renters when I purchased Doug's marketing materials. This was the most I'd ever paid for any training materials, and frankly I was both hopeful and skeptical. In absorbing Doug's material, one thing he stressed was that advertising that had no specific appeal or call to action to the intended recipient was wasted. 

In the meantime, the newspaper came back with their proposal at a cost of $6,324.00. On one side the card said, "Landmark Mortgage is driven by your needs, not what we have to sell"; on the other side it said, "Our experience will make your first home purchase easy and fun!" It also gave my name and said I had 32 years of mortgage lending experience and offered a free credit report.  

In comparing this proposal to what Doug says, I realized that this was image advertising at its worst! I immediately stopped the presses on that idea. I'm sure it would have bombed big time. I am now in the process of re-working the postcard to incorporate Doug's principles. I actually knew some of these principles from my own experience, but for some reason, I was about to go to sleep at the switch on this deal.  

Another very important change I will make is that my campaign will now have a point!--generating leads. What a concept, a mailing campaign aimed at making money, not improving my "image". 

Bob Clark
Landmark Mortgage, Raleigh NC 

(Doug--you won't believe this, but after we hung up, a guy called me touting a $26,000 website deal. He said the site had won several awards for the agency that designed it. I immediately thought of what you say about ad agencies and who they design ads for. Now, I wouldn't pay 26 grand for a website even if I had it, but once again, you were right on the money about marketing versus advertising)

 


24 Hours a day, 7 Days a Week


[CLICK HERE ONLY IF YOU HAVE DECIDED NOT TO ORDER MY SYSTEM]

100% MONEY BACK DOUBLE GUARANTEE:
If, for any reason, you are not 100% delighted with the "Courting the First Time Home Buyer"  you may return it anytime within 60 days of purchase for a full refund - no hassle! Also, we guarantee all products against defects of material or workmanship.  Also, if you do not make at least $10,000.00 within the first year, we'll refund your money.
                                                                    Doug Huggins


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